Relux: A Symbol of Luxury and Relaxation

Kei Sato's Award-Winning Design for an Online Lodging Service

The "Relux" logo is a combination of the words "relax" and "luxury", reflecting the brand's commitment to providing high-class lodging facilities. The logo's design is inspired by the human biorhythm, with seven lines representing the seven days of the week and a range of human emotions. This symbolizes the brand's dedication to catering to the needs and feelings of its users every day.

Kei Sato's design process involved meticulous attention to detail, using the golden ratio to design the seven lines in the symbol. The length, thickness, number, angle, and roundness of the lines were all carefully considered to create a visually pleasing symbol. The result is a unique logo that stands out in the competitive online lodging reservation industry.

The "Relux" logo is not just a symbol, but a pattern that provides a sense of unity to the brand. This pattern has been used in various promotional materials, including posters, merchandise, and a brand movie. The brand's color, "Relux Japan Blue", is a traditional Japanese color that further distinguishes the brand in the market.

The design project, which began in March 2016 in Tokyo, involved extensive research on the logo design, brand colors, and characteristics of competing services. The logo was completed in July 2016, and Sato continues to work on the branding to this day. The project showcases Sato's ability to create a powerful brand identity through innovative design.

The "Relux" design has been recognized for its creativity and technical excellence, winning the Silver A' Design Award in 2018. The award is given to designs that demonstrate outstanding expertise and innovation, and the "Relux" logo certainly fits the bill. With its unique symbol and strong branding, "Relux" is a testament to the power of design in shaping a brand's identity.